Fashion · Shopify

ABLE Clothing: Shopify Migration and Store Redesign

ABLE Clothing is a women-led fashion brand that sells online. ZaphyrX handled its Shopify migration and redesign: we moved the catalog to Shopify, rebuilt the storefront around how its customers browse and buy, and set up redirects to protect search visibility during the move.

Client: ABLE Clothing
Industry: Fashion
Platform: Shopify
Services: Shopify migration, Store redesign, UI/UX design, Shopify development

The challenge

ABLE Clothing needed two projects delivered as one: a move to Shopify and a redesign of its online store. Combining them saves time, but it raises the stakes. Product data has to arrive intact, rankings tied to the old URLs have to carry over, and returning customers should never land on a broken page.

Fashion also sets a high bar for the shopping experience. Shoppers want to see fabric, fit and color clearly, choose a size with confidence and check out quickly on a phone. The redesign had to make each of those steps easier, because every bit of friction between a product page and checkout costs sales.

How we approached it

Discovery before design

We started with the brand, its customers and its existing store. We reviewed how the catalog was organized, which pages earned search traffic and the paths shoppers took to checkout, then agreed on priorities with the ABLE team before any design work began. Every later decision traced back to those priorities.

Navigation shoppers understand

We planned collections, menus and filters around how people browse a fashion store, so finding the right category, size and color takes as few taps as possible. Good information architecture is what makes a growing catalog feel easy to shop instead of overwhelming.

A design system for the brand

Our UI/UX design work produced a design system covering typography, color, buttons, product cards and page templates. It keeps every page consistent with ABLE’s identity and makes new collections quick to launch. Product pages put imagery, size and color options and the add-to-cart button where mobile shoppers expect them.

Shopify build

Our Shopify development work turned the new design into a working theme, with product templates for variants such as size and color. We kept the app stack lean, because every extra app adds page weight and one more thing to maintain.

Catalog migration

We migrated products, variants, images, descriptions and collections to Shopify, then checked them against the old store so prices, options and inventory settings matched before launch. A clean import prevents a long tail of fixes after go-live.

Redirects that protect SEO

We mapped old URLs to their new Shopify equivalents with 301 redirects and carried over page titles, meta descriptions and image alt text. That way, links customers saved and pages search engines had indexed still lead somewhere useful after the move.

Payments, shipping and taxes

We configured payments, shipping rates and tax settings in Shopify, then placed test orders on desktop and mobile so checkout worked correctly from the first day the new store went live.

QA, launch and training

Before launch we tested pages, forms, redirects and checkout across devices and browsers. After go-live we trained the ABLE team to manage products, collections and content in Shopify, and we stayed on hand for post-launch support.

What we delivered

Shopify migration of products, variants, images, descriptions and collections
Redesigned storefront and page templates
Design system: typography, color, buttons and product cards
Collection, menu and filter structure
Mobile-first product pages
301 redirect map from old URLs to new ones
Page titles, meta descriptions and alt text carried over
Payment, shipping and tax configuration
Cross-device QA and launch
Team training and post-launch support

Stack

Built with: Shopify

What the new store gives them

ABLE Clothing now sells through a redesigned Shopify store built around how its customers shop, and the redesign boosted conversions. Shoppers get clear navigation, consistent pages and product pages designed for the phone in their hand.

The team gets a platform it can run day to day: adding products, updating collections and publishing pages from the Shopify admin, with a design system that keeps everything on-brand. And because old URLs redirect to their new pages, links customers saved and pages search engines indexed still point to the right place.

Planning a Shopify Migration?

We’ll map your catalog, URLs and checkout before anything moves, then redesign the store around how your customers buy. Tell us about your store and get a written proposal within two business days.

Prefer to talk first? Call (202) 618 5837 or email hello@zaphyrx.com.

Request a proposal

Tell us what you need. A strategist replies within one business day.